Why Buy Me?  Inspired by outdoor clothing apparel Robust, water-resistant outer fabric Various colours and styles 100% recycled filling Machine Washable Description Inspired by outdoor clothing apparel, our Expedition range has been designed to appeal to pet owners who enjoy walking, travelling, and holidaying with their pets. Available in an assortment of colours and styles,…

On August 22, 2023, the 18th International Exhibition of Automotive Industry InterAuto was held on at Crocus Expo, Russia. UMZ, a professional Chinese bearing manufacturer, recently made a remarkable appearance at 18th International Exhibition of Automotive Industry InterAuto, showcasing their signature tapered roller bearings and automotive wheel hub bearings, Booth No. F387. The general manager…

When it comes to machining lightweight metals, two popular options come to mind: titanium and aluminum. Both of these metals are widely used in a variety of industries due to their strength-to-weight ratio, corrosion resistance, and manufacturing capabilities. Engineers may have questions about these materials in relation to their applications, such as “Is titanium lighter…

If you run your own online store, you have most certainly wondered many times which integrations to use to meet customers’ expectations. In the text below, I present a list of several modules for payment integration to make Drupal-based e-commerce as effective as possible. Commerce PayPal Commerce PayPal is one of the most popular payment…

Choosing the right technology to build your business website is always difficult since you always have to find the sweet spot between the cost of deployment, quality and ease of subsequent updates. In order to meet the needs of small and large enterprises, we embarked to design a Drupal 8-based Droopler distribution. Why is it worth…

Versatile Play and Sleep Design This innovative bed doubles as a playful tunnel and a comfy resting spot. It’s the perfect solution for your cat’s adventurous spirit and nap times, offering endless entertainment and a cozy retreat. Keyword:

If you suffer from hair loss, you’re likely no stranger to the many DIY remedies out there to encourage hair growth and minimize hair thinning. But do they work? Unlike medical treatments that undergo extensive research and testing, the research in support of natural remedies can be sparse with most information coming from individuals with anecdotal evidence. If…

If you’re someone who dyes your hair at home, you’ve probably had the experience of encountering an unopened, old hair dye box that’s past the expiration date. But should you use this particular box of hair dye, or will it result in damaged hair and other unwanted side effects? VEGAMOUR talked to a hair color…

QT4-16 Fully Automatic Concrete Cement Brick Hollow Block Making Machine Siemens brand PLC control system / Siemens motor / Omron switch/ International standard steel This is a fully automatic hydraulic block making machine with fast speed and no manual operation. It can produce all kinds of hollow , solid, paving blocks, as well as curb stones.Adopts…

一、投放前：确定投放类型+预估效果和价值 谷歌竞价竞争对手的广告数据分析 1）谷歌竞价投放的广告类型进入www.similarweb.com, 输入竞争对手的域名，可以看到搜索广告和展示广告的流量比重，多看几个，可以初步判定要投放的类型比重。（注：利用这个工具，还可以看到搜索广告的主要竞价词和展示广告的主要网络来源） 2）谷歌竞价产品价格数据（是否适合购物广告）主要针对零售网站。在谷歌搜索框输入关键词，点击shopping，看看投放谷歌购物广告的竞争对手和投放广告的商品的大概价格范围，判断自己的商品价格优势。如果价格高太多，那么投放购物广告的优势不大。 3）谷歌竞价搜索广告利用SEMrush 的 Paid Search Traffic 功能分析：竞价词及其数量、带来的流量和流量价值 4）谷歌竞价展示广告利用SEMrush 的 Dispalying Advertising 功能分析：广告总数量、广告展示位置、展示次数、广告受众的性别、 年龄以及不同的兴趣爱好的占比、展示国家、展示设备的比重、不同广告展示类型（Image，HTML，Text）的占比 谷歌竞价关键词的CPC预估 1）利用Kwfinder输入关键词，查看CPC，这个数值约等于广告第一名的出价。（注：如果质量得分优化到满分，每次点击付费的价 格可以降低约一 半的价格） 2）利用SEMrush利用Keyword Research 功能，直接搜索关键词，查看CPC。（注：如果质量得分优化到满分，每次点击付费的价格可以降低约一 半的价格） 3）利用Keyword Planner利用Google Ads关键词规划师功能，直接搜索关键词，查看出价数据 谷歌竞价转化成本和效果预估 1）搜索广告的平均转化率在3%左右假设你的转化率可以控制到2%，如果一个关键词的CPC为$1, 广告优化得好的话，可能降低到$0.5, 那么每次转化成本大约是$25（￥170）。 2）展示广告的平均转化率在0.77%左右， 平均CPC为$0.4左右，那么一次转化成本大约是$51（￥360）。（这是综 合各个行业，CPC 通常可以控制在￥0.02~0.05）。 二、谷歌竞价投放中：找出问题 广告投放后，展示次数太少（曝光少）–广告投放或者修改后，没有展示次数或者展示次数太少可能原因： 广告正处于学习期（新投放或者重大更改后会进入5~7天的学习期，如更改预算、出价策略等） 竞价词的搜索量过少 所投国家的相关词搜索量小 预算的限制：如果CPC超过广告系列预算，则该广告将无法展示，如果预算偏低，展示的次数也会偏低。 出价过低：关键词出价低于首页展示位置的最低出价 质量得分过低：预期的点击率低，广告质量和相关性差，着陆页体验差或相关性差 广告点击率偏低【低于平均点击率：3.17%（搜索广告）和0.46%（展示广告）】 可能原因：1）竞价词是否与产品或服务紧密相关？是否有较强的购买意图？2）广告文案是否有吸引力？是否引起共鸣？是否击中用户痛点？是否展示了自身优势？3）广告内容是否丰富？附加信息越多，展示越多，越有可能引起潜在客户的点击兴趣。4）广告语和地理位置是否相矛盾？比如：广告定位了好几个国家，但是广告语里只说了某个国家，其他国家的用户会误以为你只出口 那个国家。 转化率偏低 可能原因：1）竞价词的选择有偏差。不够精准，竞价词的背后购买意图不明显。（区别B端和C端词）。2）广告着陆页的问题。内容不专业、速度慢、移动端不友好、产品不够全不够精准、图片不清晰、询盘入口不好找、询盘表单过于复杂。如：定制页面，你能做的产品要尽可能全部都上传上去。3）受众定位有问题地域问题、收入水平问题、年龄问题、审美喜好问题。 三、优化广告，提高转化 搜索广告的优化 1、关键词优化1）Google Ads后台数据 · 质量得分（着陆页体验+广告相关性+预期点击率）A….