Gareth Pugh SS08

Gareth Pugh’s SS08 show started with a big bang. An enormous red rubber balloon blocked the runway entrance, and then it exploded to make way for the models.

The first model was wearing a glitter cube headpiece and a with Swarovski crystal mesh covered outfit. Black coats with wide shoulders, a white mink mouse stole and ribbon dresses will appeal a certain costumer. It seemed that enfant terrible Gareth Pugh is redefining his signature. Working with the same S&M inspiration and connotations, these designs were more wearable. Black leather was used throughout the whole collection being the basis of his feverish fashion. Even thought this collection was less theatrical and shocking compared to previous seasons, one does wonder who will wear the rather rock ‘n roll outfits to say the least.

The show was one of the most anticipated of London Fashion Week. Even Anna Wintour attended the show, which was made possible by Topshop’s New Gen funding.