Levi’s announces a new global water action strategy

Levi Strauss & Co. is shifting its approach to saving water. The
company has launched a new water action strategy that will evolve
water use in its global supply chain.

Rather than following a singular, “one-size-fits-all” approach,
Levi’s new strategy towards water management will be a responsive and
contextual. With this type of strategy, the company hopes to focus its
reduction efforts where they are most needed and increase access to
clean drinking water for communities in its sourcing locations.

Highlights of Levi’s plan include: working with key suppliers to
set and achieve specific water use targets for factories,
collaborating with suppliers and other brands at the local level to
develop programs that improve the long-term health of watersheds in
key sourcing locations and reducing the amount of water required for
cotton cultivation by partnering with the Better Cotton
Initiative.

The company has set a goal to reduce its cumulative water use for
manufacturing by 50 percent in water-stressed areas by 2025.

“We all know that water is perhaps the most critical resource on
the planet and that many places, including countries the apparel
industry sources from, are struggling with water crises,” Liz O’Neill,
EVP and president of global product, innovation and supply chain, said
in a statement.

“This announcement is an illustration of what sustainability means
to us now: innovative, responsive, scalable programs that drive impact
and inspire collective action to address the most pressing social and
environmental issues facing our business, industry, and planet.”

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Photo credit: Levi Strauss & Co., Facebook