GO TRI aims to hook in newbies with low-cost races
Click:K27054-1
How do you attract more newcomers into triathlon, when many people like the idea but are put off by the thought of long-course racing and equipment costs?
Advertisement
Sport England is hoping to do just that with its new GO TRI campaign, which aims to make multisport more accessible with shorter distances, low-cost race entry and give people the training and kit advice they need to get started.
The project has been running since last year on a low-key basis, offering training sessions via gyms and health clubs along with a few pilot events, but is now ramping up for 2015 with the aim of attracting around 15,000 new participants to the sport by April 2016.