Premium reaches record visits

This SS10 Premium was the most successful event to date. The fair attracted a total of 31,672 visitors. The fair’s new design, partitioning of the halls, new accessories hall and the launch of the men’s floor were applauded by exhibitors and buyers alike.

“Feedback on the Spring | Summer 2010 Premium was positive throughout. Our exhibitors commended the strong presence of the best European buyers, our visitors were enthusiastic about the selection of the collections the concentration on quality and design”, said Anita Tillmann.

Premium attracted 62% German speaking visitors (Germany, Austria, Switzerland), 21% Italian buyers, 7% UK English speaking buyers from Great Britain and Ireland, 5% Benelux (Belgium, Netherlands, Luxembourg), 4% visitors from Scandinavia (Denmark, Norway, Sweden, Finland), and 1% overseas buyers (Japan, China, Russia, USA). The Premium Young Designer Awards for womenswear went to Insideout (UK), Sopopular (Germany) took home the menswear award, Arrondissement Aq1 was awarded for best accessories.

Premium Munich is taking place on July 15-18th, and Düsseldorf is scheduled for 25-28th July.

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