Online sales growth slows

The monthly IMRG Capgemini e-Retail Sales Index reveals that online spending rose by 7.6% in September compared to last year.

UK consumers spent a total of £3.9billion online in September – up 1.9% compared to August this year. However, this is lower than the average month-on-month increase for September, as shoppers exercise more caution ahead of Christmas and as the recession continues to influence consumer spending. Postal strikes have also acted as a deterrent for online shoppers, and will continue to be a key concern for e-retailers in the lead up to Christmas.

Clothing, footwear and accessories sector sales stuttered, with sales rising by just 10% compared to last year (average year-on-year growth for this sector so far in 2009 has been 20%). This has impacted on overall growth rates for the Index as a whole as the sector traditionally acts as a key driving force for growth. Customers were lured away from the internet as September saw many retailers launch their promotional activity earlier this year. The high street reported an upturn in sales for the month.

Above average temperatures could have been a reason for shoppers to abandon their computer screens in favour of the high street – with the Bank Holiday Sunday and Monday falling into the September trading period this year.

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