Annelie Schubert wins Hyères Prize

Fashion designer Annelie Schubert has been crowned the winner of the
Première Vision Grand Prize at the 30th edition of the Hyères International
Festival of Fashion and Photography in France.

The jury, chaired this year by Virginie Viard director of Chanel design
studio and Karl Lagerfeld who acted as artistic director of this year’s
festival, awarded the French-German designer the accolade for her
womenswear collection, ‘Aprons’, which impressed the judges with its
sculptural detailing.

Schubert, a graduate of the University of Applied Sciences in Hamburg,
who went on to do an internship with Haider Ackermann in Antwerp and
master’s studies at Weissensee Kunsthochschulen in Berlin, beat off
competition from nine emerging womenswear and menswear designers from
Germany, Taiwan, France, Finland, Spain, and the Netherlands.

“We liked her work right away. She uses fabrics such as Neoprene and
tweeds. There is a beautiful colour palette; it is very elegant, very
refined,” Chanel’s Virginie Viard, told WWD.

Hyères Festival names fashion prize winners

As winner, Schubert will receive a scholarship of 15,000 euros, as well
as the chance to work with the with the specialty ateliers that Chanel
controls through its Paraffection subsidiary, who will finance the
development of five silhouettes of up to 15,000 euros.

The jury also rewarded Taiwanese designer Chen Yiyu the Public Prize of
the City of Hyères and the Dutch designer Wieke Sinnige received a special
mention from the jury, and a grant valued at 10,000 euros for a
collaborative project with some of Chanel’s specialty ateliers.

Additional, fashion house Chloe, who has been a major partner of the
festival for the past four years, awarded its Chloe Prize to German
designer Anna Bornhold for her feminine ‘Fashion.Imitation’ collection.

Other members of the jury included Carine Roitfeld, Caroline de
Maigret, Princess Caroline of Hanover, and Anthony Vaccarello, the Hyères
winner in 2006.

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